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Nanuk

  • Branding and identity
  • Packaging
  • New Business

The Small Monsters was commissioned by the Montreal-based manufacturer Plasticase to create the identity and packaging for their new line of heavy duty cases, called “Nanuk”. Made entirely in Canada, the rugged cases were aimed at the professional market, sports enthusiasts, the military, and others with delicate equipment in extreme environments.

In a project that spanned over a year, we helped to develop the product name, created the logo, hangtags, Care and Use manuals, catalogues, packaging, masterpacks, promotional material, trade booth and website for the line.

The NANUK case has since been included in the Canadian Design Resource Catalogue.

“Just a word to let you know how much I have appreciated your contribution in the Nanuk Project. Your dedication, professionalism, and talent made all the difference.” — Jean–Pierre Grenier, President, Plasticase inc.