Created by two Montreal brothers, Dorians is a line of healthy snack foods that takes the traditional recipes of their grandmother and gives them a twist inspired by flavours and spices from around the world.

In creating the brand, we worked closely with the client to determine the proper positioning: we wanted to show that the product is healthy and high-quality, but that it is also a fun snack you can eat on the go. We chose kraft paper for the packaging and gave the logo an old-fashioned Americana look to suggest quality and craftsmanship, while using rough, fun illustrations to separate the brand from its more conventional competitors.