To stand out and succeed you need more than just great packaging.

You need a brand that connects with its audience, that is seen, remembered, and loved.

the Unrefined Olive

We take what makes your product unique and craft a brand around it. From the brand pillars to the elevator pitch, we build a story that will be noticed, understood, and trusted.

We use all of this to create packaging that sells, ads that captivate, and social media that hits its mark.


We create a personality for your product so that it connects with your market.

- Brand strategy and positioning
- Naming
- Brand story, personality and tone of voice


We help you put your best face forward with beautiful packaging that sells.

- Packaging prototypes
- Packaging design
- Barcodes, Nutrition Fact Tables and regulatory review


We build campaigns to give new products a successful launch.

- Marketing campaign creation
- Ads for social media, print, and outdoors
- Social media setup, monitoring and optimization

Consultation and review

Is your packaging underperforming? At the Small Monsters we can perform a brand and packaging review that will assess your current brand presence, including key competitor analyses and market insights that give you real, actionable advice to help you succeed.

Sunil Sarwal is a brand strategist and packaging designer with over 20 years of experience in the Consumer Packaged Goods industry.

Recipient of numerous awards, Sunil is a frequent speaker at universities and conferences on branding, packaging, and design.

What a ride! You created a strong brand for us to build on and we couldn’t be happier!

Marsha Gallant, Upstreet Brewery

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