Upstart drink producer Viveau asked the Small Monsters to help them hit their target with new branding and packaging.
Unlike their competitors, who use laboratory flavours, Viveau is simple: just Canadian fruit and Canadian water. We created a brand campaign aimed at people who appreciate what is real.
The campaign was aimed at people who seek experiences and crave authenticity. The imagery evoked nature and Canada – a reminder of the simple, clean origin of the ingredients.
The relaunch has been a huge success, with over 200 new stores listing the product, and a strong push into the US.