brand positioning, branding, packaging design


Upstart drink producer Viveau asked the Small Monsters to help them hit their target with new branding and packaging.

Unlike their competitors, who use laboratory flavours, Viveau is simple: just Canadian fruit and Canadian water. We created a brand campaign aimed at people who appreciate what is real.

The campaign was aimed at people who seek experiences and crave authenticity. The imagery evoked nature and Canada – a reminder of the simple, clean origin of the ingredients.

The relaunch has been a huge success, with over 200 new stores listing the product, and a strong push into the US.